LeBron Raymone James Sr. is an American professional basketball player for the Los Angeles Lakers of the National Basketball Association.

“The Moment of Truth” NFT collection featuring LeBron James will be distributed among 5,550 people. James is just the latest NBA star to launch a metaverse.

Its NFT collection in collaboration with the LA Lakers’ star LeBron James. It is called “The Moment of Truth”& will be airdropped to 5,550 randomly selected viewers who scanned hidden QR code.

NBA Superstar Lebron James has filed 4 different trademarks, indicating his interest in the space. The move indicates that he'll use his name & likeness for various NFT collectibles in the Web3 scope.

LeBron plans to launch NFT collections featuring his brand’s personal goods, such as shoes, clothing and more.

An NBA Top Shot featuring a LeBron James dunk sold for nearly $400,000 at auction this week, a record for the newly popular NFTs.

"The Moment of Truth" nonfungible token (NFT) collection featuring Los Angeles Lakers forward LeBron James to 5,550 randomly selected viewers of its Super Bowl commercial.

Besides the NFT drops, James will manufacture a variety of virtual experiences for users to enjoy, such as a virtual basketball court.



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