The Tata Tea Premium Indian brand hosted the Holi party in the virtual world on 18 & 19 March.
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As customers entered the platform, they did their favorite avatars and enjoyed the splash of colors by engaged themselves in a host of Holi games.
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The party had also witness a festive performance by composer and lyricist duo Sachet Tandon and Parampara Tandon.
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The couple would bring alive the magic of Uttar Pradesh’s Lathmaar Holi and Delhi’s Rangwali Holi.
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With this initiative, the Tata Tea brand becomes the first in the world to celebrate the colorful festival of Holi on a futuristic tech virtual platform.
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The world's first Holi on metaverse so that people came & played Holi with their family and friends, in the manner which has never ever been experienced before.
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Tata Tea Premium had launched special festive packs, capturing the excitement of Holi for some of its markets, like Delhi and Uttar Pradesh.
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The brand aims to deliver distinctive customer experiences by leveraging the growing power of digital storytelling and personalization.