Starbucks in NFTs

Starbucks plans to get into the business of NFTs,Starbucks CEO said its NFT ambitions will be realized by 2022.

As Schultz addresses plans to reshape the Starbucks experience for future customers, he knows it will require new resources towards engaging with employees.

To broaden the company's strategy, Schultz says starting up a blockchain-enabled loyalty program will be key in positioning Starbucks to grow as leaders in this field.

,"If you look at the companies, the brands, or even just a football team I can't find anyone who has the treasure trove of assets and actual physical partnerships that Starbucks has.

The market for NFTs — or Blockchain-based tokens that give holders of such tokens an ability to interact with digital representations of music, art, and other collectibles

At the moment, the Non-Fungible Token (NFT) industry is booming. More and more companies are looking to take advantage of the rising blockchain market, which has led to an increase in demand for NFTs

Many consumers are going out of their way to purchase its merchandise including mugs and other articles of interest they sell in the stores. Plus, many people go there to relax and read books.

While Schultz hasn’t yet given a specific date for NFTs, he has said that NFTs will become available to customers by the end of 2022.